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Julia Hoffmann

Julia Hoffmann is the creative director for The Department of Advertising and Graphic Design at the Museum of Modern Art┬áin New York City. In other words, she leads an in-house design team that designs exhibits in the museum for you to interact with. On this show, I talk to her about what an in-house design studio is and how it’s different, how identity systems come to be, and the transformation of communication for us as designers. Visit MoMA’s Design Studio Portfolio.